November 05, 2009

November Chocolate Thoughts

Let me begin by apologizing for Jack's disappearance. After being left alone to run things while Johnathon and I were off in Qatar this past month, he found himself busily training new staff on the art of espresso and Chocolate Bar bow tying whilst the senior staff was attempting a coup involving bon bons. He is now somewhere in Florida, hopefully wearing a lighter plaid cotton shirt than usual since Fall in Florida is clearly warmer than Fall in New York. Have fun, Jack. This is the only time off you get till December 25th!

And so, I, Alison, will have to stand in for Jack in these desperate times.

October began with Johnathon and myself arriving in hot & humid Doha to spend 2 weeks training staff on everything Chocolate Bar for the opening of our first Qatar location. The store is beautiful, the island even nicer, and the yachts pretty darn amazing! Aside from the hundred degree temps and lack of access to guinness and whiskey our time there was full on Chocolate Bar bliss. The barmen (aka baristas) took to the triple ristretto and latte art nicely while the floor staff mastered cacao content percentages. Chocolate Bar Qatar, located on The Pearl, is slated to have its grand opening on December 10th.

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--This is Derek and Abby. Alison had an important phone call and left the computer unattended. VIVA LA CHOCOLUCION!--

Speaking of Derek, definitely stop by to check out our window displays. Derek has taken on the role of resident artist here at Chocolate Bar putting to good use his skills as a set designer. October brought us our own 4 foot tall voodoo dolls!

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Derek and I are currently working on our holiday window theme and holiday packaging. Look for it November 28th! And definitely keep a look out for the new Chocolate Bar Tote dubbed Chocolate Bag. It's a chocolate brown cotton tote hand painted by Derek with a really beautiful design found on some of our truffles. We should have them in store by Thanksgiving.

And yes, it is November. The holidays are fast approaching and that means sugar plums and jingle bells galore. We here at Chocolate Bar are focusing on the handmade and crafted this holiday season. Our chef Andy has already begun dipping candy canes in the best belgian dark chocolate we could find. He's been hand pouring our signature bars topping them off with sea salt or espresso too. Best keep those Chocolate Bar staff down on LBI busy in the off months as no one but the fishermen are strolling the streets of Beach Haven right now!

Lastly, Ed Roth of Stencil1, the artist behind our stencil bars, has a new book coming out for the holidays. We are psyched over here because Ed's work is both awesome and easy to use. His stencils have even helped the stick figure artists like myself do a better job creating masterpieces. We'll be hosting an event at the store in early December.

And so, I leave you with this; I didn't order enough milk to get through the weekend, almost ran out of espresso and forgot to call in the syrup order. Without Jack here the place is falling apart. And the blog is just plain boring!

September 10, 2009

Sign of the Day!

Dearest Readers, I lied when I told you I would be posting more frequently.

Sorry about that!

I meant to post something yesterday, but it turned out it was 9/09/09, an epic cosmic convergence which I had been led to believe would open a wormhole somewhere in the vicinity of that bald guy's chocolate shop, through which an innumerable host of Orc-like creatures, astride great blood-red Unicorns, would come rampaging through the streets, gutting the citizenry like so many many bluefish, before returning to their home planet with Derek Jeter as a souvenir. Thinking this, I got full as a tick on some bathtub gin and hid under the bed, waiting for the worst.

You can imagine my disappointment when I woke up this morning alive and hungover.

I present to you, without comment, today's chalkboard sign.

91009Sign

YOU KNOW WHAT?/SUMMER IS STUPID/spicy hot chocolate/espresso! espresso! omg!/chocolate chai latte/hot coffee/(all coffee by gimme!)/hot chocolate so good it'll make you want to eat your own brains/YEAH, I SAID IT/chocolatebarnyc.com/blog

August 15, 2009

Further Disquisitioning on the Nature of the Brownie

Longtime readers of this blog are aware of my antipathy to Modernism, which has always struck me as insufficiently pastoral, overly self-indulgent and utterly devoid of references to dragons. Kind of like New York City, when you stop and think about it.

Except for the dragons, of course.

That said, Modernism's shortcomings - an inability to communicate complicated concepts, a scantiness of content often mistaken for concision, and the aforementioned self-obsession – are the very things that lowercase m modern society values in its blogs.

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Given that, and further to this post, I thought I would repurpose Wallace Stevens' canonical Modernist poem about being bored out of your mind in central Connecticut, Thirteen Ways of Looking at a Blackbird, with an eye towards excavating some deeper truths. Mind you, I don't plan to just substitute brownies for birds here; far from it, as that is just the kind of turkey-burgery that really gets my goat. Rather, we will be jumping off from Thirteen Ways and seeing where we land.

Now, I know what you're thinking. You're thinking, "Jack, why Wallace Stevens? Wouldn't a reworking of Blaise Cendrars' Le Panama ou les aventures de mes sept oncles provide a richer humus in which to plant the seeds of your brilliance?" To which I reply, "Whatever, dude."

Pierre Menard once explored "the possibility of constructing a poetic vocabulary of concepts which would not be synonyms or periphrases of those which make up our everyday language, 'but rather ideal objects created according to convention and essentially designed to satisfy poetic needs.'” I like to think that Thirteen Ways of Looking at a Brownie will satisfy a great many of those very needs insofar as that mystical brick, the chocolate brownie, is concerned.

I can't guarantee results as applied to chocolate bagels. For that you'll just have to consult that make-believe chocolate-selling dude across town who bears a strong resemblance to a certain household cleaning product.

Ok, let's get this party started.

I.
In all this crazy city
There are only taxis
And you can't very well eat a taxi, now, can you?

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II.
As I said, I'm not going to just rewrite this damn thing with a brownie for a blackbird. So if you're reading this stanza thinking you're gonna see brownies in trees, well...
Ok, maybe just this one time.

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III.
My purpose goes beyond that. Surely the way to a greater understanding of what it means to be human - nay, what it means to be anything in this crazy mixed up world - surely, that way lies through the brownie. For what is Stevens' poem if not some sort of pataphysical metaleptic exercise? I mean, right?
Brownie: Window Onto the Human Condition, as Well as Eighth Avenue.

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IV.
A man and a woman
Eating a brownie
Make me want to eat a brownie

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V.
At this point I am wondering if I shouldn't have repurposed Pound's In a Station of the Metro. I mean really, Stevens: if you can't say it in, say, five stanzas, maybe it's not worth saying. Just a thought.

VI.
This is a spicy brownie and
A classic brownie. Sometimes
I cannot tell them apart.
In which event I have to eat one of the brownies.

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VII.
Lucky for you, the other brownie
Goes in the sample bowl.

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VIII.
I am pretty certain that, were he alive today, Wallace Stevens would be like, "Really? I wrote one of the greatest poems of the twentieth century so some joker could shill brownies? There is no hope for humanity."

IX.
I can say that with some confidence, because this one time in college I told this girl I was dating that Stevens' Tea at the Palaz of Hoon was my favorite poem and she was like, "oh, read it aloud to me," and I did and then she said, "that's nice," and then after a bit she asked me if I thought she had nice feet and I was like, "jeez there is no hope for humanity."

X.
This is a way of looking at twelve brownies.
I just sold the thirteenth brownie
To some dude.

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XI.
The thing is, though, she did have pretty nice feet. And what are you supposed to say when a nineteen year old reads you a poem about a guy with ointment sprinkled in his beard? In retrospect I'm glad she didn't roll her eyes and say, "get over yourself, dude."
I just wasted two stanzas on an ex-girlfriend.

XII.
When we've sold out of brownies
Customers get ticked off.

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XIII.
Have I mentioned
That you can buy a delicious
Box of brownies
From this very website?
BrownieBox
Sorry Wally!

August 10, 2009

Clarification

Further to this entry, the source of much confusion on the part of Steven Seagal fans everywhere; the Seagal movie in question is Total Violence 2: Mongolian Barbeque.

August 05, 2009

An Inside Look: Chocolate Bar Corporate Communiqués

My friends are constantly asking me, "Jack, you work in the cutthroat world of New York city chocolate retail, where the stakes (like the staff) are high, and the pressure is on and it's do or die, often at the hand of an imaginary chocolate maker of evil aspect and hairless pate - tell us, Jack, what is it like, especially at that rarefied corporate level from which you survey all?"

Granted, most of my friends are deadbeats, artists and musicians, and their minds are easily blown, held together, as they are, by the merest residue of old beer and pizza cheese. So, I regale them with tales of a pink-eyed dragon out to destroy the chocolate industry with his fiery breath. This usually sates them.

I like to think that you, dearest reader, are made of smarter stuff than that, and won't settle for anything less than a clear look right into the guts of our operation. And so, here's some inside baseball for you. This is an actual exchange between myself and Chief Executive and Founder of Chocolate Bar, Alison Nelson. It will make most sense when read from bottom to top.

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With that said, I promise to refrain from any pot-related jokes for at least a week.

Have a nice weekend!

August 04, 2009

Sign of the Day!

Dearest readers, a thousand apologies are not enough for having left you in the desert that is a Chocolate Bar blog-free world. Rest assured that I was not idling away the hours at play in the fields of Gandalf's Staff. I'm not going to lie to you - last month's (!) post really took it out of me; consider it the blogging equivalent of facing down Mont Ventoux just days after a stage full of Category 1 climbs. Be sure that I shall henceforth aim for greater consistency, and more frequent posts: a higher cadence, if you will.

I must also admit to a lugubriousness of mood of late. Those of you reading this from nearby may have heard of the partial demise of one of our competitors, a certain hairless, figmental chocolatier on the other side of town. You would, of course, expect me to rejoice at such a development. And normally I would, as nothing pleases me more than utterly vanquishing my enemies. But no, sadness has prevailed, as now there's one less place to get chocolate pizza. And man, they had the best chocolate pizza.

Oh well. Let's take a look at our most recent chalkboard sign!

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So much going on there, really. For one thing, I'd say the next month's worth of blog postings are foreshadowed, and that's just one side of the sign. But let's forget about the top half of the sign for the moment, and focus on some heavy stuff going on at the bottom. Here's a closer look:

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That's an INSANE DRAGON trying to destroy one of our CHOCOLATE BARS but he can't because OUR MAGIC IS TOO STRONG!

Further to our earlier discussion, one noted chocolate purveyor, he of the chocolate bagels and a resemblance to Yul Brynner, has already succumbed to the dragon's deadly flames. His magic, clearly, was weak. And against a dragon that insane, you need some serious magic. I know what you're thinking. You're thinking, "dude, that dragon is not insane." That's what my boss, Alison, said when I mentioned the dragon to her. She was all like, "whatever, you should see the dragons down here at the beach," and I was like, "shut up you've been out in the sun too long." Except I didn't say that because she's my boss.

Tell me again this dragon is not insane.

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Seriously, tell me.

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Our Caramel Apple Retro Bar - more than a match for a dragon, no matter how insane:

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Wait, what?

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Oh, man!

Ok. That's enough for today. We're still a few posts away from the second part of my Disquisition on the Nature of the Brownie, and the Emergence of a 'Modern' Aesthetic, but I'll be updating regularly nonetheless.

July 13, 2009

A Disquisition on the History of the Brownie, and the Emergence of a 'Modern' Aesthetic

It's been too long, dear readers, since last I blasted you with inanities, and for that I offer a thousand apologies. I hope you don't feel too neglected but, if it makes you feel better, I forgot to call my dad on his birthday last week.

In the hopes of making it up to you, I thought I would take a break this week from the usual diversions, i.e. dwelling on the slights of girlfriends long-since gone to greener pastures and lamer dudes, or posting pictures of our chalkboard signs - which may be overly meta, seeing that a chalkboard sign is just a wee blog on this great big internet we call Eighth Avenue, New York New York One Zero Zero One Four -, or extolling the virtues of Chocolate Bar LBI, our beach location in New Jersey. For, while there are virtues aplenty to extol, I find that, much like the breaking waves leave a thin film of sea foam on the fine beach sand, my heart is grasped by the tenacious seaweed of jealousy, given that the beach crew wakes up to this every morning:

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While, here in New York, I wake up to someone's panties on the sidewalk.

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And, to answer the unspoken question, no, those panties did not pick themselves up and hop into the trash can. Yours truly had to deal with it. Your pity, I assure you, is greatly appreciated.

The occasion for such frivolous blogging is past, for the time being, at least. Today, I propose a more intellectually rigorous pursuit. Of course, I might be according my intellect an undue capacity for pursuit; like a poor Franco Pellizotti gazing at the jersey of Pierrick Federigo as he peels away from his wheel to sprint across the line, my simple mind may very well plotz, as the object of my contemplation races its way to a podium finish. Trust me, it's a possibility: just assembling that metaphor nearly fried my brain.

Today - and perhaps tomorrow, as well, as I am sensing this is a two-parter - we will discuss the veritable foundation and cornerstone of the chocolate and confectionery racket, the Brownie.

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If you are anything like the staff at Chocolate Bar, your brownie history probably consists of innumerable nights sprawled out on the carpet listening to a girl who calls herself Hollyhock but whose real name is Jennifer tell you the plot of some Tom Robbins novel, except half-way through it she starts confusing it with The Fountainhead, which is one of those bad-to-worse progressions akin to tuning the radio to a Jimi Hendrix rock block, only to have it followed by an entire Doors album side. In all likelihood, there are also two dudes footbagging in the background, talking about getting a jam together later on, while Colonel Bruce Hampton and the Aquarium Rescue Unit plays on the stereo.

Which is to say, your brownies were full of pot. And you were stoned, just like the PM shift here at Chocolate Bar. Don't believe me? This is the sign on our tip jar:

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Just so we're all on the same page here, that is a spouting narwhal playing a cutaway acoustic guitar while spewing fire on a medieval dagger.

While nothing would please me more than to skip gaily along Pot Brownie Lane, pausing here and there to inhale deeply of the lush undergrowth - here a sprig of Purple Haze, there a cluster of Gandalf's Staff, the kindest bud - I find it precludes a certain intellectual rigor. So, just as Robert Frost, baked off his ass on some primo ganja he had cadged off Ezra Pound, stumbled upon a fork in the road and opted for the road less traveled, so, too, shall we let Pot Brownie Lane meander on its merry way, and wend our way down Stone Cold [as in sober] Place.

You are, no doubt, as pleasantly surprised as I to find that the first landmark along our path is nothing less than the World's Colombian Exposition, held in Chicago in 1893. There, amid the gleaming alabaster confections of the day's leading architects, where Edison's newfangled light bulbs twinkled their golden light on the watery lagoons and canals and Ferris' great Wheel turned like slow, inexorable fate over the Midway Plaisance and the gyrating belly dancers therein, there, in such heretofore unseen splendor, did the brownie make itself known.

You are, perhaps, insufficiently moved, and thus some context is in order. Let us consider the case of Frank Lloyd Wright, Chicagoan, fledgling architect and chief apprentice to Louis Sullivan, whose Transportation Building thrust its broad shouldered modernity into the thicket of bleached, Beaux-Arts buildings like a bull in a field of lilies. Pushing past the children stuffing their faces with Cracker Jack, dismissing Canada's entry of an eleven ton block of cheese as unworthy of his attention (I imagine young, dandyish Wright thinking, "really, eleven tons of cheese?"), and foregoing a ride in the gondola on account of its Venetian overtones, the young architect makes his way to the Mines and Mining building where, in a quiet corner, spurned by the marveling masses, he finds a display of industrial magnesite, made of the magnesia of India. Some young enterprising British Imperial Servant, whose name has long since gone to dust, like the vast Raj of which he was but one infinitesimally small part, conceived of industrial magnesite as a means of creating insoluble battlements; the traditional earthwork defenses, imported from the mother country, having tuned to soupy mud under the punishing deluge of the subcontinental monsoon. Magnesite, it turned out, made for a light, durable, easily manufacturable replacement for cement. Whether or not it kept the invading hordes at bay was of little concern to Wright. In all likelihood he cared little for defensible positions, or the Raj, or the course of Empire, or the ways in which the expatriated mind works, far away from home in a place that managed to outrain rainiest London, defending against people whose country you had stolen.

I imagine he stood there, for a good three or four minutes, at least, and then thought, "you could mix this with some sort of salmony-pink pigment, maybe throw in some green for an accent, and you've got yourself a pretty nice floor." The Raj is gone, as is the World's Columbian Exposition, and the enormous Canadian cheese. No longer can you take a gondola ride on the South Side of Chicago, no matter what they might try to tell you. But not all perished. Cracker Jack is there for the eating, electric lighting plagues us to this day, and I did some belly dancing this morning as part of my daily fitness regimen. And, should you be so lucky to set foot on the ground floor of one of Frank Lloyd Wright's Prairie Style masterpieces, you will be treading on just such magnesite as Wright envisioned in the cavernous halls of the Mines and Mining Pavilion.

I know what you are thinking. "Dude," you are thinking, "you've been taking brownies from the wrong plate, and I don't see what your drug addled musings on the nature of magnesite flooring has to do with the history of that treat most awesome, the chocolate brownie." Verily I reply, "dude, you are an ignoramus." For consider that no sooner had Wright left the Mines and Mining exhibition than he crossed paths with Mrs. Bertha Palmer, of the Chicago Palmers, and her coterie of wealthy ladies, painted, powdered and puffed up in their ridiculous dresses. Mark him as he steps aside with a flourish of his cap, for we leave him here at the side of the path, making way for Palmer and Company, an architect above all else, but ever a gentleman. As for Bertha and the ladies, I can't say for sure that they took any note of young Wright, nor felt the heat of his genius, free to radiate from that magnificent brain now that the hat was off the head. They had more important things on their... well, not on their minds, for those were fairly unoccupied, but their hands, well they held something momentous. For, having despaired of finding a dessert suitable to her estate among all those riff-raffish comestibles at the Exposition, she had charged the chef of the Palmer House Hotel with the creation of a novel treat, a New Thing in a time teeming with New Things. And into that fat, lace-gloved hand he placed a Brownie. A Brownie!

Frank Lloyd Wright came to the World's Columbian Exposition hungry: hungry for the gelatin that would turn the sloshing fruit juice of his ideas into firmest jello, and he found it in magnesite. And for the next two decades, in buildings such as the Frederick C. Robie House, Wright fired shot after shot over the bow of the great ship Architecture. Not for us, this Beaux-Arts frippery, these domes and colonnades, gargoyles and trompe l'oeil, Wright said. We want straight lines, open spaces, an organic relationship between space and place, and an appreciation of the beauty inherent in certain materials. We don't want buildings, in other words, that look like wedding cakes.

Mrs. Bertha Palmer came to the World's Columbian Exposition hungry, but she didn't want to eat Cracker Jack, or vulgar hot dogs, or this hamburger thing everyone was talking about. I'd like to say she wanted a dessert with clean lines, something simple yet delicious, whose ingredients were honestly expressed in the overall flavor, and that looked like what it was; but she probably wanted something more like Marie Antoinette's wedding cake. The Palmer House Hotel chef, realizing that you couldn't very well stroll about the Exposition with a wedding cake in your hand, fired a cannonball straight across the bow of the good ship Dessert. The 19th century was over, and it was time for a new treat. Napoleons, eclairs, frangipane tarts, petits fours -- you can keep it, chef said. We're a country on the move, in a city on the make, and when we want something sweet we take it without the funny business. Chocolate, butter, sugar, flour and eggs. Say it out loud, "chocolate, butter, sugar, flour and eggs." Say it again, say it over and over again until the rhythm asserts itself, like the chugging pistons of the combustion engine. Here, just in time for the new century, was a new dessert, as modern in its way as Wright's architecture. Here, with a name whose truth rang louder than a thousand Liberty bells, was the Brownie.

And it was the most delicious god damn thing you ever did taste.